Tuesday 22 January 2013

Homeless graffiti advertisement.

When I was searching on the Internet for pictures of graffiti, there was a certain piece of artwork that stood out to me. It was an advertisement. This was an advertisement about the homeless. As I've studied graffiti more and where it originates from, I have grown to understand a certain element of things that are behind graffiti, a deeper meaning to this artwork, why it is done. A lot of people use this form of art to express an opinion or a feeling that they feel that can't express in any other way. They use graffiti as a way to send their message to other people, to try and be understood. I think this 'homeless' advertisement was done in a graffiti format as its target market was this culture, this is a language that only these people understand and can relate to. This advertisement is about sending a message out to the public. It's stating a lot of homeless people have moved on, but the problem is still there. This advert is reaching out to people out to highlight the fact that we have a problem, and this problem needs to be addressed. I think this is why it's been done in a graffiti style, as graffiti is used on the streets and this culture will take note of the advertisement because its presented in that way.
Within Hip Hop culture, graffiti has evolved alongside hip hop music. People may write their own lyrics on a wall. I think I can link a lot of clothing and designs with graffiti and hip hop music together as one. They all have a certain 'style' that can be linked together. A lot of graffiti photo shoots that I have looked at have adapted a 'hip hop' style on there shoot. Inspiration coming from rappers and hip hop artists. Young people now in modern times look up to a lot of these musicians and artists. Hip hop music and graffiti comes from the streets. People that are out there on the streets expressing their thoughts and feelings in different ways. Rapping and writing about their personal life's and personal experiences that have happened to them or somebody they know. It's about telling a story. People tell stories in different ways. Graffiti and HipHop being a couple of these ways amongst other ways as well. A lot of what is rapped about these days are things that are happening on our streets such as graffiti, the homeless, crime, violence, cars, the police etc. The 'hip hop' culture is a subculture defined by four key stylistic elements: MCing/rapping, DJing/scratching, break dancing, and graffiti writing.
I will also look at the HipHop culture, how this links to clothing and how they both link back to graffiti.



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